About Course
The Mastering Personal Branding for Professional Success course is designed to empower individuals to strategically craft and leverage their personal brand for career advancement and business success. Participants will explore the key elements of personal branding, develop a unique brand identity, and learn how to effectively communicate their value proposition
What Will You Learn?
- Understanding the concept and importance of personal branding
- Identifying and defining your personal brand attributes
- Crafting a compelling personal brand story
- Developing a consistent and authentic online and offline presence
- Leveraging social media for personal brand building
- Networking strategies to enhance your personal brand
- Managing and optimizing your digital reputation
- Applying personal branding in various professional contexts
Course Content
Welcome to The program
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Watch This First!
09:06
Why You Should Build Your Personal Brand
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Unlock Credibility and Establish Your Authority
18:19
The Principles of Personal Branding
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Omnipresence: Positioning Yourself For Success
03:06 -
Developing Your Personal Brand Story: How to be Top-of-Mind
01:36 -
S.W.O.T. Analysis (Strengths, Weaknesses, Opportunities, Threats)
16:07 -
Crafting Your Story
02:23 -
Personality (Don’t Be Boring)
06:20 -
Be Authentic and Transparent
06:56 -
Be Vulnerable and Human
05:12 -
How to Build Your Brand Through Outreach
09:10
Mastering the Fundamentals
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Clean Up Your Act: Preparing For Success
00:47 -
Integrating Your Real Life and Highlights
11:29 -
Become a Content Creation Machine
02:25 -
Create Your Own Luck: Helping Others Without Expecting Anything in Return
04:13 -
Attract Your Target Audience: Posting About Other People
05:40 -
Show Up: Attending Your Peers, Friends and Industry-Specific Events
06:26 -
Avoid the Wallflower-Effect
03:26 -
1 Page Website Workshop
03:16 -
Money is Not a Prerequisite
07:03 -
Leveraging Events For Content Creation
15:57 -
People Are Watching Your Social Media: Understanding Ghost Followers and Non-Followers
01:58 -
Avoid Feeling Overwhelmed
02:27 -
Feedback Loops For Success
03:58
Digital Real Estate: Ownership Equals Freedom
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The Importance of Digital Real Estate
02:34 -
Digital Real Estate Workshop
01:54 -
Business Cards
02:47 -
E-Mail Signature
06:08 -
Your Bio: The First Impression in the Creator Economy
03:43 -
Online Impressions
05:48 -
Business, Personal, or both?
07:47
Knowing Which Social Media Platforms You Should Use
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Understanding Social Media Platforms
04:47 -
Instagram
12:00 -
Facebook (Meta)
10:14 -
Twitter
06:30 -
LinkedIn
11:11 -
Pinterest
03:30 -
YouTube
09:28 -
Industry-Specific Platforms: Real Estate, Fitness, Fashion
08:02 -
Telegram & Discord: Connecting with a Community in Your Niche
05:40 -
Snapchat
04:55 -
Live Streaming Accounts (Social Media) IGTV, Facebook Live, Twitch, Youtube Live, Periscope
03:57 -
How to Write Short and Long Captions
06:03 -
Strategies For Setting Goals: Aim High and Low
06:48 -
Identifying Your Target Audience
04:19
Growing Your Audience
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Strategic Collaborations: The #1 to Growing Your Social Media Accounts
04:03 -
Podcasts
05:27 -
Treat Your Personal Brand Like a Business
11:04 -
The Lifeblood of Your Business: Email Lists
04:45 -
Shout-Out Pages: Leveraging Big Audiences
04:28 -
The Power of Blogs
03:22 -
Why You Need Google Alerts
02:51 -
Show Who You Are and What You Do With One Link: About.me
02:03
Expanding Your Influence
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PR Accelerator: How to Get Free Press
04:09 -
How to Attract Top Tier Press
07:19 -
First Impressions Matter: You Only Have One Shot
06:10 -
Study your Competitors (good and bad)
07:42 -
No Platform is Too Small: Get Featured On Podcasts, Blogs, Local News, and YouTube Channels
09:20 -
Observe and Study Compelling People
05:19
Content Creation Strategies
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What Type of Content You Should Be Posting
15:57 -
Food, Fitness, Fun: Knowing When You Should Post on Social Media
14:54 -
How to Film Content Without a Professional New Lesson
07:12 -
A Picture is Worth 1,000 Likes
03:44 -
Edification Shortcuts: Education, Work Experience, and Internships
04:25 -
Work with a Charity and stick with it
03:02 -
Planning Your Event
04:38 -
You Are Your Most Important Product
04:55 -
Advanced Guide to Leveraging Podcasts
07:45 -
Organic Growth Strategy With Blogs
04:14 -
Hosting Events For Your Industry
18:00
Tactics to Becoming Unforgettable
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Be Unstoppable
03:20 -
The Right Way to Introducing Yourself
02:09 -
Captivate Your Audience in 3 Seconds
03:01 -
Peacocking
01:55 -
How to Grow in Any Industry When You’re New to the Game
13:59 -
Be Kind. Be Present.
03:12 -
High-Quality Headshot
00:18 -
Speaking on Stage
01:13 -
Communication is Key
07:18 -
Build Your Community
02:33 -
Support Others Online and in Real Life
05:33
Monetizing Your Audience Without Being Salesy
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Define your Target Audience
04:42 -
How to Become an Authority
09:28 -
Prepare to Post Witty, Funny, and Useful Content During Big Events
08:04 -
See and Be Seen: Attend Conventions, Conferences and Local Events
07:54
Take Action: Getting Started
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Build Your Personal Brand By Association
620:00 -
Research, Research, Research
04:22 -
Post About Your Hobbies and Your Passion
01:48 -
Engage: Comment on Blogs, Forums, Companies and Industry Leaders’ Accounts
01:48 -
Master the Art of Storytelling
04:43
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