What Will You Learn?

• Utilizing custom and lookalike audiences for precise targeting.
• Leveraging Facebook's detailed targeting options for specific demographics.
• Exploring advanced ad formats, including carousel ads, video ads, and dynamic ads.
• Design principles for creating visually appealing and engaging Facebook ads.
• Strategies for optimizing ad campaigns for better performance.
• Implementing A/B testing to analyze and improve ad elements.
• Using retargeting strategies to re-engage with website visitors.
• Implementing custom conversions for more accurate tracking and measurement